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Research Databases for Marketing (10)

Commercial use of library resources is strictly prohibited.

TITLE DESCRIPTION COVERAGE INFO
ABI/INFORM

Business, Economics, Finance. ProQuest. Includes databases ABI/INFORM Global, ABI/INFORM Trade & Industry, and Asian Business Review.

1971 to present More
CBCA [Canadian Business & Current Affairs]

Canadian business & news. New ProQuest site

1982-1992 index only; 1993 to present full text More
Communication & Mass Media Complete Full text and cover-to-cover indexing and abstracts for journals covering communication, mass media and related fields.

1900-Present

More
Expanded Academic ASAP All academic disciplines, Gale site 1980 to present More
IBISWorld

Contains market research reports for Canadian and US industries.

More
Infotrac Newsstand index only for 5 US National newspapers Gale site. 1977 - present More
LexisNexis Academic

Newspapers, including KW Record. At a public workstation? You will be asked for your WatIAM (Quest) User ID and Password.

varies by database.
MarketLine advantage

Detailed market research reports

More
Mergent Online Corporate financial data current More
Web of Science ISI Web of Knowledge server varies by institution More